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Day 52/120 ยท DMart ยท Everyday Low Price
DMart has never run a clearance sale.
No seasonal markdowns, no buy-one-get-one blowouts, no festival flash discounts.
In a country where retail chains compete on who can scream the loudest about their next sale event, India's most profitable supermarket chain built its empire on a single, radical promise: the price you see today is already the lowest.
That promise, executed with surgical discipline, turned a single grocery store in suburban Mumbai into a โน50,791 crore revenue machine by FY2024.
In 2002, Radhakishan Damani โ a reclusive stock market investor with no retail experience โ opened the first DMart store in Powai, Mumbai.
The principle: Customers don't want a deal โ they want certainty.
Chapter 52 of Steal Like a Marketer.
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